MASTERCLASS PRESENTS

SCOTTIE SCHEFFLER

THE MASTERCLASS STANDARD

MasterClass is the world's premier platform for transformational learning. Scottie has never settled for anything less than excellence — and MasterClass represents that same uncompromising commitment. Together, we could create a legacy-defining course, crafted with the same level of precision, purpose, and ambition that defines us both.

Scottie would take his place alongside some of the most iconic figures on the planet, joining an unprecedented roster of global leaders including two former U.S. presidents, Fortune 500 CEOs, Nobel Laureates, Olympic athletes, and cultural icons. Joining the MasterClass library would further cement his legacy as a world-class thought leader among the most influential voices of our time:

Presidents and World Leaders: Bill and Hillary Clinton, George W. Bush, Condoleezza Rice, Madeleine Albright — leaders who shaped global politics and trusted MasterClass to share their legacies. It’s the only place where you can learn directly from a former President.

Business Titans: Richard Branson, Bob Iger, Mark Cuban, Sara Blakely — visionaries who built billion-dollar empires, while leading hundreds of thousands of people and changing the ways we live and work.

Sports Legends: Serena Williams, Steph Curry, Simone Biles, Lewis Hamilton — champions at the top of their game who have mastered the physical and emotional strength it takes to be the world’s best.

Cultural Icons Who Transcended Their Fields: James Cameron reshaped the boundaries of technology and storytelling. Anna Wintour became a global tastemaker who influences culture far beyond Vogue. These individuals, like Scottie, have used their platform to influence society at the highest levels.

Our instructors don’t just teach excellence — they define it. Together, they’ve earned 24 Academy Awards, 165 Grammy Awards, 5 Pulitzer Prizes, 23 Olympic medals, 2 Nobel Prizes, 24 Michelin Stars, and 15 National Medals of Arts and Humanities.

Few belong in this rare circle of icons who have shaped culture, pushed boundaries, and inspired generations. Scottie does. His story is part of that legacy.

MASTERCLASS PRESENTS

THE WINNING MINDSET

A MASTERCLASS WITH SCOTTIE SCHEFFLER

You are unquestionably the greatest golfer on the planet — #1 on the PGA Tour, the 2024 Olympic Gold Medalist, and the first player in almost 20 years to record a seven-win season on the PGA Tour. You are dominating the game — holding your #1 position for an astounding 100+ weeks. You continue to top numerous statistical categories. You continually astound us with your ability to triumph over seemingly insurmountable challenges. This year, you had the highest-earning season in PGA history — and you’re still going strong.

Along your incredible journey, you remind us of the importance of practice and process, the drills you rely on, the pre-shot routine that helps with stressors and pressure, and the small daily improvements like gains in swing mechanics, perfecting course strategy and mental focus. Your rivals are the first to say you play incredibly strategic golf and are always totally in control of your environment and conditions on the course.

Our viewers are fascinated to hear how you prepare your mind and body to win. While we know there are things that are proprietary, your winning mindset, cool under pressure, and ability to focus in tough situations are inspiring lessons to anyone who has a tough task before them. You have showed us how to do the steady climb, not the impossible summit, to achieve greatness and continued success into the future.

While the structure outlined below reflects our initial thoughts, we always collaborate closely with you and your team to shape the class in a way that best reflects your vision and goals.

INTRODUCTION

PLAYING LIFE LIKE A ROUND OF GOLF

Scottie introduces how golf mirrors life: strategy, focus, patience, and resilience. A quick montage of his career highlights hooks students. The “golf as life” mindset is emphasized: every shot counts, every choice matters.

"Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots—but you have to play the ball where it lies." – Bobby Jones

LESSON 1: THE SHORT GAME

MASTERING THE MOMENT

  • Key Golf Concepts: Approach shots, chipping, putting
  • Life Lessons: Focusing on the present, making small consistent decisions, handling immediate obstacles like tricky greens
  • Signature Play Highlight: Scottie shares his most clutch putts and chips under pressure, breaking down his thought process. He demos the short game on the green, showing how to navigate challenges and overcome them.

LESSON 2: THE LONG GAME

VISION & STRATEGY

  • Key Golf Concepts: Drives, fairways, long iron shots
  • Life Lessons: Strategic planning, patience, discipline, managing risk
  • Signature Play Highlight: On the course, Scottie analyzes his approach on a long drive, illustrating planning, risk assessment, and execution. Clips of his most spectacular drives reinforce the lesson.

LESSON 3: THE SAND TRAP

RESILIENCE IN ADVERSITY

  • Key Golf Concepts: Sand shots, rough lies
  • Life Lessons: Staying focused on your next move, accepting reality, playing the ball where it lies, adapting and moving forward
  • Signature Play Highlight: Scottie demonstrates a tough bunker shot, emphasizing mindset, technique, and perseverance.

LESSON 4: PLAYING UNDER PRESSURE

COMPOSURE & CONFIDENCE

  • Key Golf Concepts: Final holes, tournament pressure, high-stakes putts
  • Life Lessons: Managing pressure, staying calm, maintaining focus and confidence, coming from behind to win
  • Signature Play Highlight: Scottie walks through iconic tournament-clinching moments, explaining mindset and strategy.

LESSON 5: THE 19TH HOLE

REFLECTION & GROWTH

  • Key Golf Concepts: Post-round reflection, lessons learned
  • Life Lessons: Debriefing your game and planning your next move, learning from wins and mistakes, recharging for the next round, personal growth, and family
  • Signature Play Highlight: Scottie shares clips of lessons from both triumphs and setbacks, encouraging students to embrace the full spectrum of experience.

PROPOSED SHOOT PLAN

We come to Scottie for a fast and efficient film shoot with a top-of-the-line crew on a world-class Dallas golf course. We can work together to map out a two-day schedule that feels comfortable for Scottie, incorporating both interview time and course play.

Interview and Clip Review

In our signature 1:1 interview, Scottie talks about the winning mindset and techniques he practices as the World’s Top Champion Golfer. Scottie also talks through and reacts in real-time to some of his seminal career highlights as well as great plays from the other golfers he admires.

Course Play with Scottie

(and potentially some of his friends)

Scottie gives us his top tips for being a better player. Here we have an opportunity to have him bring a friend like Dirk Nowitzki, Troy Aikman, or Matthew McConaughey (one of his biggest fans).

REFRAME YOUR VOICE IN CULTURE

MasterClass orchestrates a full-scale bespoke campaign that turns each class launch into a cultural moment. We make a considerable investment in a custom marketing campaign combining organic and paid media, global press, and high-impact storytelling.

This comprehensive approach means Scottie isn't just creating content. He's participating in a platform that will invest substantially in positioning him as one of the defining champions of his generation — on the course and beyond.

  • Over 200 million minutes of content watched per year
  • More than 130 million organic social views in 2025
  • Over 123 billion press impressions across 2024-2025 — totaling $1.1B in ad value
  • More than 300 top-tier media placements in a single campaign
  • Over 11 million impressions on a recent paid TikTok campaign
  • More than 14 million TV impressions from a recent paid campaign

SOCIAL ACTIVATIONS

The MasterClass social team works closely with marquee instructors to create high impact, social-first activations to amplify their class launch.

Mark Cuban Social Collaboration: We partnered closely with Mark Cuban to activate both his and MasterClass’ social reach. With collaborative posts and strategic engagement across channels, our social campaign generated 10M+ views across Instagram, TikTok and YouTube Shorts, driving momentum and awareness around his class launch.

MasterClass Multi-Instructor Activations: Work with our instructors to craft bold, social-first activations that drive awareness and cross-collaboration. Our Kevin Hart and Mark Cuban “Phone Call” drove 1.3M+ views building anticipation for Kevin Hart’s new class launch. We recently produced a custom social video pairing Richard Branson and Gordon Ramsay to amplify the launch of our latest product, which generated 1M+ views in 24 hours.

MARQUEE INSTRUCTOR CAMPAIGNS

MasterClass partners with our marquee instructors to create impactful marketing campaigns. Recent examples of success include:

Hillary Clinton and her never-heard-before 2016 Presidential acceptance speech: Partnered with Sec. Clinton’s team to strategically turn her newsworthy acceptance speech into headlines, securing an exclusive with Sunday TODAY. Efforts led to 190+ press hits and 1B+ media impressions. From The View to Jimmy Kimmel and Glamour to Variety, Sec. Clinton, the speech and her class on MasterClass were everywhere.

Ask Mark Cuban Campaign: Partnered with Mark Cuban to execute a member contest, where two winners received a 1:1 virtual meeting with Mark to ask him anything or pitch business ideas. Mark has become an adviser to one winner, whose business offers NIL insurance to college athletes.

Martha Stewart Press Event: Invited top-tier media and influencers to an exclusive launch event for Martha Stewart’s class. As a result, received 250+ press hits and 3B+ press impressions, 10 months prior to the launch of her Netflix documentary.

IN THE NEWS: COVERAGE HIGHLIGHTS

A WHOLE NEW AUDIENCE IS READY TO LEARN FROM YOU.

LET'S MAKE YOUR MASTERPIECE