MASTERCLASS PRESENTS
SARAH J. MAAS
THE MASTERCLASS STANDARD
MasterClass is the world's premier platform for transformational learning. We believe that greatness should be shared — not just admired. That’s why we invite the most extraordinary voices of our time to teach what they know best, so their stories, skills, and wisdom can inspire millions across the globe.
Viola’s voice belongs among them.
She would be joining an unparalleled roster of cultural icons — visionaries who understand that sharing knowledge is one of the most lasting forms of impact.
Artists Who Changed the Medium: Martin Scorsese. James Cameron. Shonda Rhimes. Filmmakers who redefined how stories are told, seen and felt. Like Viola, they have shaped narrative not just through craft, but through conviction.
Icons Who Redefined Possibility: Serena Williams. Anna Wintour. Bob Iger. Leaders who broke barriers and expanded the world’s imagination of what excellence looks like — and now light the way for those who follow.
Our instructors don’t just teach excellence — they define it. Together, they’ve earned 24 Academy Awards, 165 Grammy Awards, 5 Pulitzer Prizes, 23 Olympic medals, 2 Nobel Prizes, 24 Michelin Stars, and 15 National Medals of Arts and Humanities.
MasterClass is more than just a platform — it’s a cinematic stage for legacy. Few belong in this rare circle of icons who have shaped culture, pushed boundaries, and inspired generations. Viola does. Her story is part of that legacy.
THE CLASS
Sarah J. Maas has spent her career building worlds readers never want to leave. These concepts take what keeps her readers up all night and turn it into a class. They're just starting points, and what matters most is landing on an idea that feels true to her and gets her readers excited. We'd love to build that together.
CONCEPT 1
THE ART OF THE PAGE TURNER
Sarah J. Maas's readers have a particular complaint: they cannot stop reading her. They stay up too late, cancel plans, buy the sequel at midnight, and finish an 800-page book in a weekend. That's not genre; that's craft. And it transfers to anyone working in words who needs a reader to turn the next page, whether they're writing novels, screenplays or nonfiction.
In this class, Sarah opens the hood on the decisions she makes chapter by chapter to keep readers hooked. She shows how to open mid-scene, so the situation itself becomes the question the reader needs answered. She shows how to build characters who want two things they can't both have, and how to plant a detail early, disguised as ordinary texture, then spend it later at maximum cost. She covers how to use the gap between what the reader knows and what the characters don't to build dread, and how to end a chapter on a short, hard sentence that lands the turn. And she shows how to build a world by interrogating its smallest details until the whole thing holds, and how much of that work to keep off the page. Students leave knowing how to write the book someone stays up all night to finish.
CONCEPT 2
BEFORE PAGE ONE
At sixteen, Sarah J. Maas heard the music from Cinderella's escape from the ball and wondered what would happen if Cinderella had gone there to kill the prince. That question became one of the largest interconnected fantasy universes in modern publishing. Her class on writing shows that a story doesn't need to start big, because it becomes big as it's written.
This class gives students a hands-on way to get from the first flicker of an idea to a finished draft. They'll learn to spot the image, song or feeling that's actually a story, and to rework a myth or fairy tale into something that's their own. They'll build a structure from the scenes they're dying to write, the same way Sarah's playlists work. They'll write by hand and talk themselves through it on paper when they're stuck. And they'll write a bad first version on purpose and then rebuild it, just as she rewrote her own first novel word by word years before an agent ever saw it. Every universe starts with one question — students leave ready to answer theirs.
PROCESS AND PROPOSED SHOOT PLAN
Class Development: Our creative team develops the themes and outline of the class, then refines it with Sarah until we're aligned on the content and direction. We're happy to work with a member of her team on creative direction, and ask for just 2–3 brief calls with Sarah in the weeks before the shoot to talk through the content and shoot plan.
Filming: We envision this as a 2-day shoot in New York City. The format is a one-on-one interview with our producer: you in a chair, in the style of a conversation, working through questions prepared in advance from the class outline.
Post-Production: Once filming wraps, MasterClass manages the editing and post-production process. We collaborate with talent for final approvals to ensure the class feels authentic and aligned.
THE REACH BEHIND THE LAUNCH
MasterClass orchestrates a full-scale bespoke campaign that turns each class launch into a cultural moment. We make a considerable investment in a custom marketing campaign combining organic and paid media, global press, and high-impact storytelling — all built around the instructor's voice and what they're putting into the world.
- Over 300 million minutes of content watched per year
- More than 161 million organic social views in 2025
- More than 300 top-tier media placements in a single campaign
- Over 12 million impressions on a recent paid TikTok campaign
- More than 660M Linear TV impressions on a recent campaign
- More than 24 million CTV impressions in the last quarter
BEYOND THE CLASS: RECENT CAMPAIGNS
Every MasterClass launch is built around the instructor and the community that follows them. A few recent highlights:
Kim Kardashian Social Collaboration: The launch of Kim Kardashian’s MasterClass was designed as a deliberate, layered rollout. It began with subtle signals — an Easter egg embedded in Kim’s Instagram — followed by a private, behind-the-scenes page accessible through an NDA she shared with her audience. Each step was paced to build curiosity and conversation ahead of launch. On release day, The Ten Kimmandments came to life in a public installation at the Oculus in New York City. Mirrored monoliths — each engraved with Kardashian's rules of business — appeared as sleek modern structures symbolizing ambition and reinvention. QR codes unlocked exclusive video moments, giving passersby a preview of the lessons, mindset and strategies she teaches. The installation invited fans to reflect on their own success.
Hillary Clinton and Her Never-Heard-Before 2016 Presidential Acceptance Speech: Partnered with Sec. Clinton’s team to strategically turn her newsworthy acceptance speech into headlines, securing an exclusive with Sunday TODAY. Efforts led to 190+ press hits and 1B+ media impressions. From The View to Jimmy Kimmel and Glamour to Variety, Sec. Clinton, the speech, and her class on MasterClass were everywhere.
MasterClass Multi-Instructor Activations: We work with our instructors to craft bold, social-first activations that drive awareness and cross-collaboration. Our Kevin Hart and Mark Cuban “Phone Call” drove 1.3M+ views building anticipation for Kevin Hart’s new class launch. We recently produced a custom social video pairing Richard Branson and Gordon Ramsay to amplify the launch of our latest product, which generated 1M+ views in 24 hours.
IN THE NEWS: COVERAGE HIGHLIGHTS
A WHOLE NEW AUDIENCE IS READY TO LEARN FROM YOU.
LET'S MAKE YOUR MASTERPIECE
